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Opening hours

How to keep your opening hours the same everywhere

If your website says open and Google says closed, customers have to guess. Start with one agreed schedule, then update each place that displays it. The aim is to give the same accurate answer everywhere, while clearly separating shop hours, appointment availability and services that finish earlier.

By Lagden Ltd. Updated .

Write down the hours customers actually need

Keep one current schedule in a document or your existing business system. Record every day's opening and closing times, closed days and any breaks. Choose one person to maintain it. Someone's old spreadsheet or memory should not become a competing version.

Separate different kinds of availability. A pub can be open after its kitchen closes. A shop can accept online orders while its doors are shut. If customers can visit only by appointment, say that clearly instead of suggesting they can walk in throughout the day.

Use explicit days and times rather than a vague statement about usual business hours. For multiple branches, keep a schedule for each location. Add dated exceptions separately so a bank holiday does not accidentally become the new weekly timetable.

A cafe might open from 8am to 5pm on weekdays while serving breakfast from 8am to 11am. Its website should label both schedules, and its main opening hours should not imply that breakfast is available until 5pm.

Make a list of every place showing your hours

Search for your business name and location, then inspect the pages a customer would find. Do this for each branch. Record the page address, the hours displayed, who can edit them and whether an update is needed. Keep account passwords out of the list.

Do not assume a map on your website means your website text and the Google listing agree. Check each separately. Look for old or duplicate listings too, but confirm which business and location they describe before requesting changes.

  • Your website's contact page, footer, homepage and any location pages.
  • Your Google Business Profile in Search and Maps.
  • Your Facebook Page and any other social profile showing business hours.
  • Apple Maps, Bing Maps and directories where your business appears.
  • Booking platforms, ordering services, delivery listings and marketplace profiles you use.
  • Printed signs, menus and appointment messages that customers still receive.

Update the website without leaving old copies behind

Show normal opening hours somewhere easy to find, such as the contact or location page. If your footer repeats them, update that too. Check the homepage, booking page and any downloadable information for a different schedule.

Display special dates near the normal hours, with the date and whether you are closed or opening at different times. A notice about a Christmas closure needs a year, especially if visitors might reach an old page through search. Remove the notice once it no longer applies.

Ask your web person whether hours are also stored in structured data, the information added to a page to help search systems understand the business. Updating visible text does not check that separate information. Where possible, have repeated website hours come from one maintained setting rather than several manually edited blocks.

Set the right kind of hours on Google

Sign in to the account that manages your Google Business Profile. Open the profile, choose Edit profile, then Hours. For a business with regular opening times, choose Open with main hours, select the days and enter the times. Save the changes.

If you close for lunch or another regular break, add two opening periods for that day. Do not enter one continuous period that tells customers you are available during the gap. Google's More hours options can show particular services, such as delivery or collection, after regular hours have been set.

Google's guidelines say appointment-only businesses should not provide opening hours. Use a clear appointment route and explain availability on your website instead of inventing walk-in hours. Follow the rules for your business type, not whatever settings happen to be available.

For restaurants, Google prioritises the times diners can sit down and eat. If that does not apply, its guidelines give an order of preference for takeaway, drive-through and delivery hours. Keep the website's labels clear too, so the same closing time does not mean different things to different customers.

Check Facebook and the other listings separately

On your Facebook Page, check the business information and the hours customers can see. Use the Page's hours-editing option if available, and follow Facebook's current help instructions for your Page layout. Then view the public Page to confirm the result. Changing a post or cover image alone leaves any separate hours field unchecked.

Work through the other listings you recorded. In Apple Business, the service for managing a business's presence on Apple Maps, standard hours appear on the place card. It also supports temporary and holiday hours. Set the relevant schedule there rather than assuming an edit in Google changes Apple Maps.

Different platforms offer different fields. If a platform has no date-specific setting, make the exception clear using its available notice or description, and check what the public page actually displays. Give the notice an end date in your own task list so someone removes it afterwards.

If you use a service that distributes listing details, check which sites it covers and whether it handles holiday exceptions. Still inspect the public results. A claim that several listings are connected is not a check that every customer sees the correct hours.

Schedule holidays without changing the normal week

On Google, use Special hours for holidays, events and short changes. Open Edit profile, then Hours, and edit Special hours. Select a suggested holiday or add the date yourself. Mark the date closed or enter the actual opening periods, then save.

Special hours replace the regular hours for that date. Enter every period you will be open, including any part of the normal schedule you are keeping. They only display when the profile is set to Open with main hours. Google recommends confirming official holiday hours even when they are unchanged.

Google says to use Special hours for closures of up to six consecutive days. For seven or more consecutive days, or a closure with no known end date, use temporarily closed instead. A longer closure is not the same as closing early on one bank holiday.

  • Confirm the dates and hours with the person running the business before updating listings.
  • Add the same exceptions to the website and every relevant platform using its own settings.
  • Include branch-specific closures, staff events and planned maintenance, not just public holidays.
  • Check the public information before the affected day and check the normal schedule when you reopen.

Read the result as a customer would

After saving, open your website and each public listing without relying on the editing screen. Check the normal week and any upcoming exceptions. An edit in an account is not proof that the public page already shows it. If a change is pending, record that and return to check it.

Use your phone to look for the business and open the contact page. Check that the times are readable and that a closed-day notice is visible without opening an old social post. Try each branch if you have several, and make sure an overnight closing time clearly belongs to the following morning.

Where a platform still shows the wrong information, follow its correction or support route. Keep the exact public page address and the hours you submitted so you can explain the mismatch. Do not send support an account password.

Make an hours change a repeatable task

Keep the listing checklist with your agreed schedule. Whenever hours change, update the schedule, work through the checklist and record who checked the public results. Put future holiday reviews in the calendar rather than waiting for a customer to find the mistake.

A monthly comparison is a useful routine even when the timetable has not changed. Check it again when a branch opens, a booking platform changes or a seasonal schedule starts. Keep access with the business so the person responsible can actually make corrections.

Sources

Official guidance and documentation checked on 13 October 2026.

Want someone to keep the Google part of this routine accurate? Our local presence service keeps your Google profile up to date, with a monthly post and review reply drafts.

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